Master the transforming world of TV advertising
Summer 2024 course starts 28th May
Welcome to TV Masters, the complete and fully accredited TV advertising training course, created by Thinkbox.
This free and comprehensive online course has been designed in collaboration with broadcasters, agencies and advertisers to help boost critical skills and knowledge across the industry.
From the latest advanced TV solutions to the practicalities of planning and buying a TV campaign, it covers all the existing and emerging ways brands can work with TV to deliver business success.
TV is a rapidly evolving, dynamic medium. It remains the cornerstone of the most successful ad campaigns and powerfully amplifies the performance of other media. So, a thorough understanding of how TV works and how best to employ it should be a given for anyone working in marketing and advertising.
TV Masters is also the UK’s only complete and fully accredited TV advertising training course, both CPD certified and IPA CPD hours eligible.
So, sign up, join in and master the transforming world of TV advertising.
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Free online learning
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Nine on-demand video modules
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Comprehensive and easy-to-follow
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Downloadable charts & additional reading
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Tests to help you learn
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CPD certified and IPA CPD hours eligible
Summer 2024 course starts 28th May
Who it’s for:
Whether you’re new to TV, an advertising allrounder or a media pro looking for a refresher, TV Masters is essential learning.
It’s designed to be as useful and practical to new starters with everything to learn, as it is to more experienced hands looking to refresh their knowledge and skills.
Most likely, you’ll work in marketing for a brand or at an advertising or media agency. You may even work at a TV company. Or you may be a business leader who wants to broaden their horizons and be able to ask your marketing teams and agencies some tricky questions.
What you’ll achieve:
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A comprehensive understanding of today’s TV and TV advertising
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Expertise on how TV works with other media
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An informed appreciation of TV’s multiple marketing roles
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A command of the principles of advertising effectiveness and how TV drives business growth
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Confidence to discuss TV’s digital transformation with clients and colleagues
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Insights, tips and skills to be more effective at work
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A career-enhancing qualification
How it works:
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It’s free
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Winter, Summer & Autumn courses
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Up to 10 weeks to complete
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Learn at your own pace
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Nine on-demand video modules
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Presented by TV experts
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Downloadable charts & additional reading
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Tests to help you learn
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Optional final exam to earn distinction
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CPD certified and IPA CPD hours eligible
Summer 2024 course starts 28th May
Meet the instructors
Matt Hill
Research & Planning Director, Thinkbox
Matt has been leading the Research and Planning team at Thinkbox since 2015. Prior to joining, he worked at Channel 5, heading up their Planning & Insight team and representing the broadcaster at the BARB board. He also had roles at Virgin Media and Attentional.
Zoe Harkness
Head of Training, Thinkbox
Zoe started her career in sales at ITV and Channel 4. Then she worked for top media independent agency PHD and after six years there, she was lured back to sales to work for Sky Media. She also has a spell at independent sponsorship agency Sponsorvision, before joining Thinkbox in 2007.
Rupen Shah
Head of Client Services, Thinkbox
Prior to joining Thinkbox in 2018, Rupen spent over 20 years working in a handful of small independents and large network media agencies. In that time, he managed a variety of iconic national and international brands ranging from the Tate Galleries and Time Out to American Express and BP.
Harry Ward Masters
Agency Relationship Manager
Before joining Thinkbox in 2022, Harry spent 8 years working for Broadcaster Channel 4 in the Commercial Sales Team, 4Sales. Starting off at the coal face of the industry in the airtime team before moving in the Client team working directly with clients entering the TV ecosystem for the first time. Whilst at Channel 4, Harry worked on a range of clients from first time TV spenders spending directly up to some of the largest TV spenders in the country. A true believer in the Power of TV and wants to make sure that you all know it.
Matt Chappell
Senior Partner, Gain Theory
Matt is a Senior Partner at Gain Theory, leading key client relationships for major UK brands. He is a marketing effectiveness expert who has partnered with Thinkbox on Profit Ability and the 9 Golden Rules of Marketing Measurement.
